It’s a familiar sight on LinkedIn, a founder or CEO enthusiastically posts:

“We’re hiring — come join us!”

It’s human, it’s passionate, and it feels authentic. But while this kind of visibility can help in the early days, it’s important to consider what these posts communicate beyond the surface — especially as your startup begins to scale.

At NDKtech, we support high-growth companies in building long-term talent strategies — not just filling roles. And while there's certainly a time and place for founder-led hiring posts, it’s worth thinking through the broader message they send.

What It Might Signal

1. Gaps in Infrastructure

When a CEO is the one making general hiring announcements, it can sometimes suggest:

• There’s no clear talent function in place
• The company is still reliant on founder networks
• Hiring hasn’t been systemised yet

For seasoned candidates or investors, this can raise the question:
"Is this company ready to scale sustainably?"

2. Blurred Focus at the Top

If the CEO is publicly managing hiring pipelines, it can imply they’re still in the weeds. While hands-on leadership is a strength early on, scale requires leverage.

This isn’t about ego — it’s about perception. A founder deeply involved in every operational task might unintentionally signal lack of delegation or resourcing.

3. Mixed Signals Around Strategy

“We’re hiring!” is only as compelling as the context behind it.
Without clarity: What roles? What growth story? Why now? posts like this can come across as reactive, rather than part of a coherent hiring narrative.

When It Does Work

Founder visibility is still valuable. A thoughtful CEO post, especially when paired with milestones like funding rounds, product launches, or expansion can attract mission-aligned talent and humanise the brand.

The key is alignment:

• The CEO introduces the why
• A talent partner delivers the how

This shows a well-structured business with vision and operational maturity. Rather than the founder managing everything publicly, a strategic external partner signals:

• There’s a clear hiring plan in place
• The company values long-term people strategy
• Processes exist beyond the founder’s network

It gives your CEO space to lead while ensuring candidates experience a credible, professional, and joined-up hiring journey.

There’s no hard rule against CEOs posting about hiring but as your company grows, every public message sends a signal. A strong talent function behind the scenes helps ensure that message reflects structure, not scramble.

Want to strengthen your talent engine and signal maturity to the market?

Let’s talk. We help high-growth tech companies scale confidently and credibly.